SLCKR, renowned for their innovative barber workwear, required a distinct visual identity to bring their brand vision to life. After numerous brainstorming sessions, I developed a cohesive visual package, which included primary and secondary logos, color palettes, iconography, social media advertisements, packaging, and event design. The SLCKR brand features retro typography, a soothing and rich color palette, and striking photography that highlight the barbering community.