Pop-Up Pasta Jawn is a top-secret pasta pop-up located in South Philly. The objective for the Pop-Up Pasta Jawn brand was to create an eye-catching logo that would stand out and generate buzz for their tasty pasta creations. I designed a slightly unhinged pasta brain-eating character that served as the brand mascot. This character, combined with a vibrant color palette and retro checkered pattern, resulted in a brand identity that feels distinctly aligned with the brand's voice and aesthetic.